興口福
興口福麻辣烫
Shinkofu is more than a malatang brand — we are a scene-driven dining chain.
LATEST NEWS
News
興口福麻辣燙现诚邀优秀人才加入
興口福麻辣燙正式开启东京市场拓展计划
興口福麻辣燙日本总部正式启动全国加盟布局
興口福麻辣燙日本加盟私享说明会开放预约
Brand Philosophy
Making it easy for everyone to enjoy a rich, nutritious, and warm meal that brings true happiness.
Rich | Nutritious | Warm | Happy Dining
"A more accessible way to enjoy the warmth and quality of everyday dining."
Brand Promise
Freshness You Can See — Trust You Can Taste
Made-to-order cooking that delivers warmth, experience, and quality in every bowl.
Choose Your Ingredients
Pick from 100+ fresh ingredients
Freshness visible at every step
Cooked Fresh
Simmered in rich broth on the spot
Aromatic, perfectly textured
Your Own Pot
Individual pot — hygienic and personal
Dine at your own pace
Enjoy Instantly
Served piping hot, right away
Satisfaction delivered immediately
Made fresh, served hot — freshness, warmth, and satisfaction in every moment.
Our Team
Professional Team · Building the Future Together
Shinkofu is backed by a professional team combining international vision with hands-on Japan market experience. Core members bring over 20 years of C-suite experience at Fortune 500 companies, with deep expertise in business model innovation, franchise system development, and capital operations.
Our team members hail from around the world and have spent years immersed in Japan's food and beverage industry. We deeply understand Japanese consumer habits and the local business environment, and are dedicated to blending China's fresh-broth malatang culture with Japan's refined service and product philosophy to build a modern dining brand tailored for the Japanese market.
We focus not only on individual store profitability, but on building a scalable, sustainable franchise system. Through professional operations and resource integration, we drive the co-growth of the Shinkofu brand and our franchise partners — creating long-term shared value.
Expertise creates value. Partnership builds the future.
01
Full Support System
From brand planning, product R&D, site selection, interior design, and opening training to marketing and operations supervision — a complete, end-to-end, one-stop service.
02
Global Perspective
Core members bring 20+ years of Fortune 500 executive experience, with deep expertise in business model innovation and franchise system development.
03
Deep Local Roots
A thorough understanding of Japanese consumer habits and the local business environment, blending malatang culture with Japan's refined service philosophy.
04
Co-Creating Value
Beyond single-store profitability, we build a scalable and sustainable franchise system to drive the co-growth of the brand and its partners.
Our Products
Signature Broths & Ingredients
Signature
Signature Fresh-Broth Malatang
Sourced directly from Sichuan peppercorns and chili, simmered for hours — the soul of Shinkofu.
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Our Locations
Find a Store
All
12
Osaka Hirakata
·Osaka Hirakata
Osaka Hirakata
3-20-10 Kitanakafuri, Hirakata, Osaka — Hirara Kozengji 107
072-813-1777
11:00 – 22:00
More locations expanding nationwide
Franchise
Build the Future
with Shinkofu
With clear standards and a structured partnership model, we select the right partners to build long-term value together
Inquire NowBrand Origins
Rooted in a century-old family recipe, we blend traditional malatang culture with modern dining concepts to create the distinctive Shinkofu brand.
Japan Expansion
Officially entering the Japanese market in 2016, our commitment to quality and respect for local culture quickly won the hearts of Japanese consumers.
Quality Commitment
Strict ingredient sourcing standards and standardized operations ensure a consistently high-quality experience across every location.
Contact Us
Get in Touch
Whether it's franchise inquiries, media collaboration, or anything else
we'd love to hear from you
興口福総部
〒541-0056 大阪市中央区久太郎町4-2-9 新中央ビル 7階
Shinkofu Malatang · shinkofu.com