Build the Future
with Shinkofu
With clear standards and a structured partnership model, we select the right partners to build long-term value together
Competitive Edge
Why Shinkofu Is Different
We are not just running a malatang restaurant — we are redefining the path of a self-serve nutritious hot meal brand
| Dimension | Traditional Malatang Brands | Shinkofu |
|---|---|---|
| Brand Positioning | Malatang brand | Self-serve nutritious hot meal brand |
| Core Competency | Spice, recipe, price | Fresh broth, quality, experience, brand |
| Consumer Occasions | Mainly dine-in meals | Lunch, dinner, late-night, family, takeaway & more |
| Product Strategy | Fixed menu | Seasonal, regional, collab & continuous innovation |
| Growth Model | Store expansion | Stores + delivery + membership + digital ecosystem |
| HQ Role | Franchise management | Continuous franchisee empowerment |
| Direct Stores | Few or none | Direct stores validate; franchises replicate |
| Revenue Sources | Dine-in only | Dine-in, delivery, membership, merchandise & more |
「Others run a malatang shop. We run a sustainably growing brand ecosystem.」
「Others focus on what to sell today. We focus on why consumers will choose us in ten years.」
Profit Logic
Not how much you earn — but why you can earn it
High Repeat Rate
Fresh-broth dishes are an everyday craving — not a low-frequency purchase
High Table Turnover
Standardized prep means fast service and higher earnings during peak hours
All-Day Trading
Lunch, afternoon tea, dinner, late-night — long operating hours
Multiple Revenue Streams
Dine-in, delivery, takeaway, membership, merchandise, future retail
Standardized Operations
Training, supply chain, digitalization — HQ empowerment reduces operating risk
How Does HQ Help Franchisees Earn More?
Franchisees run the store. HQ raises the store's value.
New product R&D · Marketing campaigns · Membership system · Digitalization · Site selection · Training & supervision · Supply chain upgrades
Profit is not a day — it is a lifetime
A truly great store is not one that has a big day. It is one that delivers stable, consistent profit over five or ten years.
A Store Is Also an Asset
Running a store is also running an asset. A well-operated franchise accumulates brand value and builds future transfer value over time.
Why Choose Us
6 Core Advantages
Proven System · Full Support · Grow Together
Established Brand Power
8 years of brand heritage and 32 locations nationwide. Strong market recognition means customers from day one.
High-Return Business Model
Low cost, high turnover. Multiple locations exceed ¥350K monthly revenue with a short payback period.
End-to-End Operations Support
From site selection and interior design to opening training, your dedicated consultant is with you every step.
Standardized Supply Chain
Direct ingredient sourcing for consistent quality. Proprietary soup base recipe supplied uniformly across all locations.
Professional Training System
Systematic training covering food safety, service standards, and operations management to master core skills quickly.
Territory Protection Policy
Exclusive operating rights within your contracted territory. No internal brand competition — your market is protected.
Cost Structure Model
Three-Stage Profit Model
Three standard cost structures designed from direct-store operating data
Conservative Target
New Store · Start-up Phase
Mature Store Target
Established Franchise · Quality Community Store
Excellent Store Target
High Efficiency · Stable Traffic
※ Indicative model based on direct-store data and operating assumptions. Does not guarantee actual results.
Triple Revenue Model
From One Store to a Growing Long-Term Business
A franchisee's long-term value is built on three revenue streams: operating profit, asset appreciation, and multi-store expansion
Operating Profit
Steady, Recurring Cash FlowPowered by a mature product system and standardized operations, the store generates daily cash flow — covering living and business expenses while building capital for future expansion.
Asset Appreciation
Building a Tradeable Business AssetA well-run franchise accumulates brand equity and operating data over time, forming tangible asset value. Subject to contract terms, franchisees may exit through business transfer.
Multi-Store Expansion
From Running a Store to Running a CompanyOnce the first store stabilizes, franchisees can replicate the model to open a second and third location, building a regional management team and achieving scalable growth.
「True franchise success is not just owning one profitable store — it is building a long-term business with recurring cash flow, growing asset value, and the ability to scale.」
Partner Requirements
We choose long-term partners, not short-term investors
01
Aligned with Brand Values
Understand and genuinely share Shinkofu's brand values and philosophy
02
Committed to Long-Term Operations
A long-term investment mindset with focus on sustainable store growth
03
Dedicated to Service Quality
Care about the guest experience and willing to refine every service detail
04
Open to Standardized Management
Follow HQ standards and cooperate with systematic operations
Shared values, long-term thinking, service mindset and execution — these are the foundation of partnership.
Franchise Process
From inquiry to opening — clear and transparent
01
Inquiry
Learn about us
02
Apply
Submit materials
03
Interview
Assess fit
04
Site Selection
Evaluate location
05
Sign Contract
Confirm partnership
06
Training
System learning
07
Opening
Official launch
Inquiry
Learn about us
Apply
Submit materials
Interview
Assess fit
Site Selection
Evaluate location
Sign Contract
Confirm partnership
Training
System learning
Opening
Official launch
Site selection comes first, then signing. Without a good location, don't rush to open. Without business value, we don't recommend investing.
A standardized process to help partners launch efficiently.
Still have questions?
Contact Us Directly
Franchise Hotline: 06-6484-7658 (Weekdays 10:00–18:00)
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